Cheap and Fun
Today marks the launch of Madden '07, which is unfortunately the only football video game licensed by the NFL thanks to their exclusive agreement with EA Sports. I think they are doing gamers a disservice as I personally preferred the NFL2k series and think competition would drive companies towards producing a better, more innovative product.
As an example of the innovation that competition in the industry can promote, check out this "apple-style" ad for the upcoming Wii and how it stacks up against the rival PS3 (ok, it's a parody from G4, not a real ad..but it's still worth a click):
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